Rooted in Fashion, driven by storytelling
Rio de Janeiro. The smell of new fabric, the sound of my grandmother's sewing machine, scraps of cloth scattered across the table like pieces of a puzzle only I knew how to assemble. Fashion never arrived as a choice, it arrived as instinct, as breath.
It was there, among pins and sketches, that I learned the first lesson I still carry today: creation is detail, patience, emotion translated into form.
Fashion Design was the door. But it was in the real world, among brands, campaigns, and challenges, that I discovered my true language: visual communication, storytelling, the art of making a brand mean something.
More than 15 years later, my path runs across fashion, branding, and creative direction, always at the intersection of aesthetics and strategy, where perception becomes design and design becomes voice.
In 2018, I traded Rio for Berlin. New city, new perspective, new version of myself. And shortly after, life gave me its greatest gift: my daughter, the moment everything, including my purpose, gained even more meaning.
Today, I don't see myself only as a designer. I am a brand builder. I don't follow briefs,
I shape how brands are seen, felt, and remembered.
This is my story. Now, let's write the next page, together.
