Trend Guide - Mr. Cat
Mr. Cat is one of Brazil's leading footwear and accessories brands. This guide was created to align the sales team with the new collection during the company's showroom season.
It covers key product materials, along with the latest trends in colors, shapes, and styles — giving sales staff the confidence to present and sell the collection effectively. The material contributed directly to stronger sales results and deeper customer engagement.
Editorial design + video editing + art direction + digital contents
Flower Power — Spring/Summer Collection
The Spring/Summer collection was divided into several themed sub-collections (trend stories), each built around a distinct concept, color palette, materials, and visual identity. One of these was Flower Power, for which I developed the complete visual communication across multiple touchpoints.
For this project, I was responsible for translating the concept into a consistent visual experience. My work included:
*Designing the Trend Guide, a visual booklet presenting the inspiration, color palette, materials, and styling direction for the collection
*Editing videos
*Art directing photography for social media and e-commerce
*Designing email marketing campaigns
*Creating visual assets for digital communication while ensuring consistency across every customer touchpoint
video editing
photo art direction
E-mail Marketing
